Do you want to create a professional website for your travel business? If you are a travel agent, travel blogger, or tour operator, you need an easy-to-use and adaptable WordPress theme to create a website that will inspire customers to book their next adventure with you.
Choosing the right WordPress theme is the easiest way to build a great-looking, high-converting website without spending a fortune on a custom design. There are lots of themes out there, so choosing the right one can be difficult.
In this article, we’ll discuss what to look for in a travel agency WordPress theme, and compare the best 8 WordPress themes for travel agencies and tour operators.
What makes a great travel agency WordPress theme?
Your WordPress travel agency theme has to have the same basic features you’d expect from any other WordPress theme, such as WooCommerce compatibility, one-click installation, social media widgets, and font sets. However, as a travel agent, tour operator, or travel blogger, you’ll have a few specific requirements for your website.
You need a theme that displays images beautifully across the whole website. This gives your customers a visual taste of the experience they’ll get if they sign up for one of your packages. Flexibility is important; you should be able to display images however you like. For example, you may want to add an image carousel to your site or add hotspots to images.
A travel and tourism site needs a neat navigation display that makes it easy for customers to find a list of your services, a list of tours and travel packages, and their desired vacations, e.g., adventure tours or family holidays.
You can achieve more customizability by using a page builder like Elementor. With Elementor, you can tweak your theme design according to your branding and specific needs. That way, your travel agency website will always stand out from competitor sites that offer similar services. For this reason, it’s a good idea to use a WordPress theme that integrates with Elementor or any page builder that you prefer.
Compatibility with plugins is key. You can use plugins to expand the functionality of your website, e.g., enabling bookings or integrating with social media accounts and review sites. For example, WooCommerce Bookings will let you add a booking calendar for your tours that look good and work well, which your customers will appreciate. By including multiple social media accounts you manage, like Instagram, on your website, you’ll give your visitors additional ways of exploring your tour offers, the option to follow you, and see more of your content outside your website. Integrating reviews from other sites like Tripadvisor shows visitors several of comments about your business from past customers, which adds credibility.
You’ll also want a theme that lets you set up a great-looking blog. Categorize your content with relevant categories such as tour destinations, types of experiences (e.g. indoor or outdoor), child-friendly tours, and so on. This will give your agency the opportunity to educate visitors about your services and the various locations they can visit when they book with you. This way you can also create SEO-friendly content that makes it easier for travelers to find your site online when they are looking for tours on search engines.
What are the best WordPress themes for travel agencies and tour operators?
Now that you know what to look out for, let’s take a look at some of the best travel agency WordPress themes you can use to create a professional-looking website.
1. Creativo by RockyThemes
Creativo includes 23 pre-built websites with your purchase, which means it will be easy for you to find the right template for your travel business. All of these templates are highly customizable and will be a great foundation for your website. Here are a few Creativo sites that would be a great match for any travel agency or tour operator:
Creativo Main is a great fit for any kind of website and comes pre-built with a sliding banner on the homepage so you can showcase lots of images of travel destinations and highlight your services. The top nav is very accessible and makes it easy for customers to find what they need.
Creativo Agency offers a great foundation for most businesses, including travel agencies and tour operators. The homepage display has enough space for a large feature image, header, and a call-to-action button that entices visitors to book an experience with you. The theme has an easy-to-navigate menu so travelers can explore destinations and product offers with ease.
Creativo Blogger could be a great fit if you are a tour operator and want the best travel blog possible to tell customers about the experiences you sell. Since this template is just a starting point, you can easily add pages to describe your services and a shop so customers can book tours with you.
Creativo integrates seamlessly with Elementor. The free plugin is automatically installed when you import one of Creativo’s pre-built sites. You also get Creativo Elements, which gives you more than 50 additional widgets to use with Elementor.
This combination of plugins gives you plenty of widgets that are extremely helpful for travel businesses, such as:
- A Google Maps widget that you can use to pinpoint different destinations and recommended restaurants and attractions.
- A video pop-ups widget that you can use to feature travel destinations, or provide a summary of tour packages you offer.
- Images with hotspots that can provide information on destinations such as landmarks or eateries.
- Call-to-Action buttons to motivate customers to book tours or travel packages.
- Image carousels that are perfect for giving people a taste of a particular destination.
- A testimonial widget so you can leave reviews from happy travelers.
- Contact Form 7 which lets you display a simple contact form so customers can get in touch with queries.
These widgets can be used in tandem with more than 200 templates included with Creativo, so you’ll have complete creative freedom to make your website fit your branding and reach your target audience with great design and content.
Creativo themes are mobile responsive and speed-optimized, ensuring that your site will look good on all devices and is Google-friendly.
Creativo is equipped with a blog builder, which gives you the ability to create and customize your travel blog to share your expertise – and ranks well on Google. You can use this feature to create custom travel blog post layouts and categorize, tag, or add an author to each. Site owners can assign different types of blog layouts to different scenarios automatically and without extra configuration.
Creativo is also fully translatable, a feature that really matters when working with people from different backgrounds, including travelers, tour guides, and service providers you are working with.
2. Divi by Elegant Themes
Divi is one of the most popular multipurpose themes on the market today. It’s a solid option for creating landing pages, portfolios, and feature-rich custom websites. Divi has more than 140 layout packs available, including their travel agency layout that comes with a package of the home page, blog page, about us page, shop, and more. You can customize and tweak these pages in any way you want to build your travel website using Divi’s extensive library of third-party plugins.
Divi is fairly unique in that it comes with its own page builder. If you are all about aesthetics and care less about eCommerce or booking systems, Divi is a good option for you because it really enables travel agents and business owners to get into the finer details of design, like adding hover effects and shape dividers. Of course, this design-focused approach means it might not be a great fit for WordPress beginners.
If you choose this layout, you have to be willing to use the Divi builder to create your site. If you prefer using Elementor or Gutenberg, it’s going to be an issue for you.
3. UniTravel by Ancora Theme
UniTravel is a very popular theme with travel agencies, travel bloggers, tourism bureaus, and hospitality businesses. If you have better-than-average design knowledge and skills, UniTravel comes with many useful features. If you are more of a novice, you should take note of the fact that the number of homepage layouts is extremely limited.
UniTravel is attractive and responsive and perfectly suitable for hotels, hostels, villas, spas, resorts, and other travel companies. You can also use the theme for your travel blog or magazine, as all of the elements are nicely displayed. The colors are bright and engaging, which makes it a perfect vehicle for catching the attention of travelers. There’s a booking form that can be accessed via any device, and the theme’s catalog and search filters present accommodation in an easy-to-navigate, user-friendly way.
The online appointment booking and management tool make it easy to purchase and schedule tours, gallery and blog post layouts, numerous shortcodes and pages for modifications, and full WooCommerce compatibility, which gives it a slight edge over Divi. Customizable Google Maps shows where you offer services and operate from, making it easier for visitors to find you, and UniTravel is compatible with useful plugins like Mailchimp and WPBakery.
On the downside, UniTravel only offers three home page layouts to choose from, and just six months of support, after which you’ll have to purchase another package.
4. Solaris by Wellthemes
Solaris is a modern element theme that was originally designed for magazines and blogs. This theme is great for travel-related businesses that are focused on sleek images. There are shortcodes to customize layouts and post content, unlimited color schemes, sidebars, reviews, and secure contact forms.
Solaris is compatible with most of the popular plugins, including MailChimp and WPBakery. It’s mobile responsive and comes with adaptive image sizes, so your photos display as beautifully on mobile devices as they do on computer screens.
Social media integrations can pull your social media content directly to your site, and it is translation-ready to reach an even wider audience. Solaris is GDPR-complaint, which is an absolute necessity if you are running a travel agency in the European Union.
There are a few minor complaints, though. Solaris doesn’t state how many blog layouts are available, only that you can create and customize your own. Solaris doesn’t offer technical support, either, which means you’ll need to pay for assistance when you need it.
5. Roam by Mikado Themes
Roam is a youthful theme that instantly evokes memories of backpacking and adventure. It was designed especially for tour operators and hospitality businesses and has been bought thousands of times.
There is a lot to like about Roam. It’s mobile-responsive, connects with PayPal, and comes with booking functionality that makes it easy to generate income with your site. Custom sidebars display products and posts on specific pages (and draw attention to them), while you can categorize your tours and destinations through custom post types. Roam is also translation-ready, so you can cast your net far and wide.
A few reviewers have pointed out that the documentation is very helpful, and finding support can be complicated. There have also been a few complaints about the booking system being buggy and issues with installing demos.
6. Travelux by iThemesLab
Travlelux is an attractive WordPress theme made for travel agencies, tour operators, and other companies within the tour and travel niche. There are two homepage layouts with useful features and functions to design a professional travel-related site.
Travelux offers six months of support and built-in SEO optimization, and it’s fully compatible with Elementor. If you aren’t too hung up on having full control over the design, and just want a quick and simple template into which to plug in tour offers and information, Travelux is a good option.
7. Travelgo by Cyberchimps
Travelgo is a WordPress theme that allows travel agencies to list tours for booking. It connects with payment gateways and is translation-ready, offering a practical entry point into the travel industry. It’s mobile responsive and comes with 35 templates to choose from to customize your website.
While it doesn’t compare to some of the other providers on this list, it should be enough to get you started. There are also great blog layouts you can use to create different types of posts, depending on the type of content you’ll be sharing.
Travelgo is one of the simplest themes on this list, with limited features. It’s best for businesses on a shoestring budget that needs an affordable website to start with before replacing it with something more sophisticated.
8. Flatsome by UX themes
Flatsome isn’t specifically related to travel or tourism, but as a multipurpose theme, it’s applicable to many different types of businesses.
The theme is lightweight and responsive and perfect for creating landing pages and portfolios. The drag-and-drop page builder makes it easy for anyone to create beautiful pages. If you are looking for a theme at a lower cost (and are willing to sacrifice some of the more impressive features), then this could be on your shortlist.
Flatsome is beginner-friendly, mobile-optimized, and speedy, but on the downside, it only comes with six months of support. After that, you’ll need to pay for an additional support package.
Design your travel agency website with Creativo today!
Out of all of the options we’ve listed above, Creativo is our top choice. Creativo is extremely useful, with a wide variety of pre-built sites to choose from, and templates like Creativo Main and Creativo Agency provide the perfect foundation for any travel agency or tour operator that wants to create a professional and enticing website.
One of the main reasons why we vouch for Creativo is its integration with Elementor. While there are plenty of other themes that integrate with Elementor, Creativo is unique because it comes with Creativo Elements which gives you over 50 extra widgets that are compatible with the free version of Elementor.
This means you can really customize your site and have plenty of widgets to work with without having to pay extra for the pro version of Elementor. Using Elementor and Creativo Elements, you get many widgets that are relevant for travel business sites, such as image carousels, video pop-ups, and more.
If you are a travel agency or work in the travel industry, check out Creativo today.
