Are you a personal trainer looking to take your business to the next level? Then it’s time to build a new website where you can showcase your experience, outline your services, and attract new clients.
In an age of information overload, people can easily find information for free without knowing whether it’s credible or not. This is an especially common problem in fitness, where people may not know if they’re following good advice for their personal goals. This can lead to a lack of progress and even injury in some cases. That’s why so many people are seeking the help of online personal trainers who can give them specialized guidance.
But how do you stand out as a personal trainer in the online fitness industry? While you should build your digital presence on social media, you’ll also need a website. Having a user-friendly website makes it easy for potential clients to find out more about you and understand the value of your services. They’ll be able to get in touch with you and book sessions directly. And you can also rank for relevant keywords, meaning that more site visitors will find you organically.
It’s really easy to create a website using WordPress, and it’s even easier if you build it using a theme that’s designed just for personal trainers. In this article, we’ll run through the best WordPress themes for personal trainers, lifestyle coaches, and more.
Why Should You Use a Special Theme to Market Your Personal Training Business?
There are thousands of free and premium themes available to WordPress users. Many of these are available directly through WordPress.org, while others can be purchased from theme developer websites and online marketplaces. Picking the right theme can be, quite frankly, daunting. The good news is that sticking to themes designed for personal trainers narrows down your options significantly.
It’s not just about having fewer choices , though: you should opt for a dedicated personal trainer WordPress theme because it will have all the page layouts, blocks, and added functionality you need. For example, it will be really easy to create a Services page, a mailing list form, a ‘Book Session’ button and other Call-To-Action buttons, and so on. In most cases, your theme will have these elements pre-designed as demo content, which you can import into your WordPress site and customize as needed. This makes it really easy to create your unique personal training website based on a demo site that already looks great.
With that in mind, here are the features you can expect from the personal trainer themes we’ve included in our top list:
Professional Look and Feel
You only get one chance to make a positive first impression with your potential clients. In the digital age, that’ll depend on the quality and overall look and feel of your website. High-quality WordPress themes provide a professional and polished look that will convey a positive message to your first-time and returning website visitors. This helps to establish your professionalism and builds trust with your potential clients, who will be more likely to purchase your services.
Built-in Features
WordPress themes that have been designed with personal trainers in mind typically include a vast array of features that can make selling your services and converting visitors into clients much more straightforward. For example, they could have in-built sections that make it easier for your visitors to see the prices and packages that you offer, a space to include testimonials from other clients that you’ve worked with, and a scheduling system for booking appointments. Indeed, the best WordPress themes will likely have handy features that you hadn’t even thought of before.
Highly Customizable
You’ll likely have an idea of what you want your website to look like. For instance, you may already have branding that you’re looking to incorporate into your website. A good WordPress theme will be extremely customizable, so you can get the website that works for you. While there are generic WordPress themes that also offer high customizability, themes built with personal trainers in mind make it easier to create a custom site since the foundation of the theme will be in-line with industry needs and standards. And that’ll save you significant amounts of time and effort that you can instead spend on doing other value-adding tasks for your business.
Ultimately, the best WordPress themes in our list below have everything you need to create a compelling personal training website. With our top themes, your site design will be clean and mobile responsive, you’ll benefit from a host of SEO-friendly features that improve your search engine ranking, and you’ll be able to integrate with email marketing platforms, payment gateways, and lead capture form plugins which help to give your brand a professional feel. That, plus high customizability that allows you to change fonts and colors depending on your brand identity, makes it the only logical solution for personal trainers looking to establish a strong digital presence.
The 15 Best WordPress Themes for Personal Trainer Websites
1. Creativo
Creativo by RockyThemes is one of the most versatile WordPress themes on the market, with 24 customizable templates that allow you to quickly create a website that’s in line with your overall branding. These templates are incredibly easy for beginners and non-technical users, and flexible enough for more experienced site builders who are looking to give their site more capabilities.
The setup process couldn’t be more straightforward. All you need to do is select your preferred template, import it to your website, and then begin making changes. Once you’re done, you’ll be ready to publish your website and begin impressing your visitors.
Of these, we’re going to look at 3 templates that are a perfect fit for all kinds of personal trainers ranging from fitness trainers to lifestyle coaches and more.
Creativo Coaching
Creativo Coaching is a clean and professional template that’s designed to help you communicate your expertise and services to clients. Though the demo site linked here showcases a financial coach website, you can very easily adapt it for fitness training, personal development coaching, nutrition coaching, and plenty of other use cases too.
Creativo Coaching is pre-built with mailing forms, contact forms, video integration on key landing pages, CTAs in the top nav, testimonials, media attachments, and more. In other words, it comes with all the features you need to intrigue your site visitors and drive them toward taking their next action.
Creativo Gym & Fitness
Do you offer gym & fitness services? Then the Creativo Gym & Fitness template can help you to get more clients. This template has been specially designed with personal trainers in mind, and so includes essential features such as an overview of your classes and information about the instructors who teach your programs. The prominent ‘Book a Class’ button in the top navigation makes it easy for your new clients to sign up.
Creativo Life Coach
The Creativo Life Coach WordPress theme is primarily designed for life coaches but can also be easily adapted to any kind of personal trainer. With social media icons pre-built into the top navigation and plenty of animated elements, including sliding text and images, this good be a great choice if you want to convey that clients training with you will be in for a fun time!
Creativo offers the same features across all its templates, so regardless of the demo site you choose, you’ll benefit from:
- Seamless integration with Elementor, including access to 50+ Elementor widgets, such as a testimonials slider, a before and after image feature to showcase results, a countdown feature that will inspire visitors to claim offers or sign up for events, and a contact form to help with lead captures.
- A customizable header and footer builder that lets you add your logo, social media icons, and links to your top pages. You could even integrate your location into your footer via Google Maps.
- WooCommerce compatibility so you can sell anything from physical items to online courses, to pre-paid coaching sessions.
- SEO and speed optimization to enhance rankings and user experience.
- A fully responsive and retina-ready experience across all devices.
With prices starting from just $47 a year, Creativo is a cost-effective theme for personal trainers looking for a powerful solution.
2. Avada
Avada is a popular, multipurpose WordPress theme that includes 90 pre-built websites that you can import with one click, though one of these has been designed for personal trainers. Avada Fitness is a solid starting point for both in-person and online gym businesses and offers decent value at $69 per year. The main advantage of this theme is that it’s continually updated with new features and comes with its own website builder. However, if you were hoping to use another editor, such as Gutenberg, Elementor, or WPBakery, then this may not be the theme for you.
3. Qwery
Qwery is a powerful multipurpose WordPress and WooCommerce theme that has over 100 demo sites that are ready to import. There’s just one demo site that’s suitable for personal trainers and gyms, though it’s very well designed. It includes an overview of available workshops and classes right on the homepage, giving site visitors the chance to book their spot directly. The theme includes Swiper Slider and Slider Revolution and offers interactive Ajax search. It’s a modern choice at $59 per year, though it arguably won’t be the best choice for WordPress users who want a more straightforward personal training website.
4. Steven Watkins
If you’re looking for a bold WordPress fitness theme that grabs your visitors’ attention, then the Steven Watkins theme may be suitable. This theme is designed just for personal trainers and nutrition coaches and offers free lifetime updates and support. The Steven Watkins theme comes with various color and typography options and integrates with useful plugins such as Mailchimp and WPML.
You can purchase the Steven Watkins WordPress theme at $69 a year.
5. Jevelin
Jevelin is a multipurpose WP theme that is easy to install and easy to use. There’s a personal training demo site to help you get started, and you’ll get access to drag-and-drop editing, 9 header options with various layouts, several blog layout formats, social sharing functions, and custom widgets.
Prices for Jevelin start from $59 a year.
6. Infinite
Infinite comes with a pre-built fitness/sports site demo that features bold colors and a dark overlay. This won’t be the right aesthetic for every brand, but you can easily customize your website with background wrappers and custom skin colors. You even have the option to add custom skin colors to specific site elements. As an example, you can add different skin colors to showcase the different coaching packages you offer.
Creating your website with Infinite should be fairly easy as you have plenty of pre-built pages and blocks, and three view modes (live, preview, and block). At $67 per year, this could be a good choice for aspiring personal trainers.
7. TheGem
TheGem is a creative multipurpose WordPress and WooCommerce theme, with a range of original blog layouts that make it especially suitable for fitness experts who want to write fitness product reviews or publish case studies about their clients’ progress.
The theme comes with a ready-to-use fitness demo aptly named TheGym, and as you’ll see, it’s a very modern pre-built site where you can easily include information about your top-selling programs. You get multiple header and footer layouts and can create unlimited sidebars. TheGem packs a lot of punch for $59 a year.
8. The Workout
The Workout has been specifically designed to be a dedicated fitness WordPress theme, so it’s suitable for any fitness-related business. You can provide paid content and memberships, offer a class booking feature, and host your own podcast, among other features.
The Workout costs $69 a year.
9. Kalium
Kalium includes a clean and basic fitness starter site, which could be a good fit if you host classes or want to sell supplements and other products directly through your website. Other notable features include unlimited portfolio layouts and conditional loading of fonts. If this theme interests you, you can get it at $59 per year.
10. Prana Yoga
The Prana Yoga WordPress theme is, as the name suggests, meant for use by yoga instructors and studios. However, it’s highly customizable and can therefore be relatively easily adapted for any type of fitness business. Priced at $59 a year, this theme comes with workout timetables and class lists, profiles for instructors, and over 70 custom widgets.
11. Rumble
Rumble is a WP theme that’s designed with boxing and MMA sites in mind. It’s bold and dynamic, and powerful, though less adaptable than other themes in this list, despite having 8 skins to choose from. Prices for Rumble start at $69 a year. Though this is fair, we think that most personal trainers should consider a more versatile theme.
12. Ironfit
Ironfit is appropriate for any type of gym or personal training website, but it’s especially recommended for CrossFit websites. The fitness-based WP theme includes a host of handy features such as online booking for classes, class schedule tables, and multiple post and gallery layouts. As with Rumble, it’s priced well at $69 a year but may not be the most versatile option for personal trainers.
13. Meridian Fitness
Meridian Fitness is a custom-designed WordPress theme that can be used by any kind of fitness business, including personal trainers. You can create great-looking instructor and class pages, and you can add class schedules anywhere on your website. It’s a decent choice at $59 a year.
14. Athlete
Athlete is a WordPress theme that was built with health and fitness businesses in mind. There are various demo sites available, so you can easily find one that fits your exact needs. There are 7 pre-built home pages to choose from, and you’ll also get Master Slider and Visual Composer for free. All this means you get a decent amount of options for your personal training website at $59 per year.
15. Tennis Today
Tennis Today is a school and events-focused WordPress theme that’s suitable for tennis clubs or instructors. It’s easy to use and offers a professional and functional design that integrates with WooCommerce and Gutenberg, among others, to create a powerful theme. It costs $69 and is a good choice for tennis instructors, but we’d recommend that other personal trainers look elsewhere.
What’s the Best Personal Trainer Theme for WordPress?
As you’ve seen from this post, there’s no shortage of options available to you when it comes to personal trainer WordPress themes. So how do you pick the one that’s right for you? First, you’ll need to think about the features that you want or need to have. At a minimum, you’ll want the theme to have good SEO credentials, header and footer builders, and a contact form. From there, the sky’s the limit. If you’re looking for other features such as WooCommerce support, a testimonial slider, and before and after images, then a more advanced and powerful theme is recommended.
Ultimately, when it comes to making your decision it’s essential to consider your goals, your branding, and your technical expertise. Your chosen theme should provide everything that allows you to work towards achieving your business objectives.
Creativo offers all of these features and support and more. It’s a beginner-friendly and flexible WordPress theme that makes getting your website up and running extremely straightforward. And if you ever run into any issues, then you’ll have the peace of mind of knowing that helpful support is always available. The theme comes with 24 pre-built templates, including three – Creativo Coaching, Creativo Life Coach, and Creativo Gym & Fitness – that are perfect for personal trainers looking for a solid foundation for their website.
If you’re ready to grow your personal training business, then give Creativo a try!
